Our story
From Loss to Legacy
The journey of Organik Singh didn't begin in a boardroom; it began in the heart of a home, during the darkest days of the 2020 pandemic. For Sandhya Singh, the world had shrunk following the passing of her beloved husband to cancer. Navigating grief while needing to provide for her family, Sandhya found strength not just in her resilience, but in the deep wisdom of her kitchen.
The first step was small but potent: Sandhya began crafting organic spices, handmade with natural ingredients, just as her grandmother had taught her. It was a means to earn, but also a way to nurture, a form of therapy through tradition.
The Heart of the Home
A Recipe for Heritage
The Singh family had always been rooted in commerce, with a long history and expertise in the dairy business. It was this heritage that led to the defining moment of the brand. Sandhya’s 80-year-old mother-in-law, a keeper of ancestral culinary secrets, shared her traditional, slow-cooked ghee recipe. This wasn't just a food item; it was liquid gold, made with ancient knowledge and immense care.
This traditional ghee, made using age-old techniques, became the flagship product, embodying the legacy of purity the family was built.
Honoring the Earth and Its Protectors
The commitment to genuine quality soon expanded into a social mission. Organik Singh partnered with local tribal communities whose very existence was centered on protecting and sustaining the indigenous Gir cow breeds. These communities, totally dependent on these noble animals, found a reliable and ethical partner in Sandhya, ensuring their traditional way of life could continue.
Alongside the legendary ghee, the brand grew to include farm-grown mustard oil, all made using traditional methods to guarantee maximum nutrition and health benefits, rooted firmly in Ayurvedic principles.
The Next Generation: Tradition Meets Technology
As the venture blossomed, Sandhya’s two sons, Siddharth and Ambar Singh, recognized the potential of their mother’s honest mission and soon joined the cause as co-founders.
Siddharth Singh, the elder son, brought a crucial blend of skills. With a background in IT engineering, he transitioned from working as a software engineer to driving the company’s modern marketing and growth. Crucially, his expertise in Nutrition Science ensured that the brand’s promise of maximum health benefits was always grounded in knowledge.
Ambar Chaudhary, the second son, stepped in to manage the financial foundation of the growing company, ensuring its long-term stability and sustainability.
Organik Singh is a tribute—a legacy built from a mother’s strength, fueled by family expertise, and defined by an uncompromising standard of purity. When you choose Organik Singh, you’re not just choosing a product; you’re choosing health, honesty, and a heritage protected by generations.
